Apparel meets digital (again): Under Armour acquires Endomondo & MyFitnessPal - endurance.biz
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
Under Armour data breach affects 150 million MyFitnessPal users | Engadget
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,
How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Why Under Armour's app strategy failed - Modern Retail
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
Chart: Sportswear Giants Stock Up on Fitness Apps | Statista
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu
Under Armour announces significant data breach of its MyFitnessPal app – Baltimore Sun
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour acquires MapMyFitness for $150M | MobiHealthNews
Exclusive: Under Armour acquihires Gritness, a group workout finder app | MobiHealthNews
Under Armour, With First-Ever Acquisition, Enters The World Of Software
Under Armour agrees MyFitnessPal sale for US$345m - SportsPro
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
